Exploring the relationship between marketing and supply chain management: introduction to the special issue

被引：20

作者：

Mentzer, John T. ^{[2
]}

Gundlach, Greg ^{[1
]}

机构：

[1] Univ N Florida, Jacksonville, FL 32224 USA

[2] Univ Tennessee, Knoxville, TN USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2010年 / 38卷 / 01期

关键词：

Supply chain; Supply chain management; Marketing; Special issue introduction;

D O I：

10.1007/s11747-009-0150-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Supply chains and supply chain management are important areas of business practice and scholarship that overlap with the discipline and practice of marketing and marketing management. The co-editors of the Journal's Special Issue "Exploring the Relationship Between Marketing and Supply Chain Management" provide an introduction to the special issue, overview its contents and extend their appreciation to the authors, reviewers, editor and staff whose contributions and efforts made it possible.

引用

页码：1 / 4

页数：4

共 50 条

[21] FROM THE SPECIAL ISSUE EDITOR Supply Chain Management
Murray, Susan L.
[J]. EMJ-ENGINEERING MANAGEMENT JOURNAL, 2010, 22 (04): : 1 - 1
[22] Introduction to the special issue on models and algorithms for supply chain systems
Yu, Vincent F.
[J]. COMPUTERS & INDUSTRIAL ENGINEERING, 2017, 113 : 715 - 715
[23] Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination
Ho, Teck H.
Tang, Christopher S.
[J]. PRODUCTION AND OPERATIONS MANAGEMENT, 2009, 18 (04) : 363 - 364
[24] Introduction to the special issue on marketing and operations management interfaces and coordination
Ho, TH
Tang, CS
[J]. MANAGEMENT SCIENCE, 2004, 50 (04) : 429 - 430
[25] Introduction to special issue on marketing ethics
Vitell, SJ
[J]. JOURNAL OF BUSINESS ETHICS, 2001, 32 (01) : 1 - 2
[26] Introduction to Special Issue on Political Marketing
Binney, Wayne
Laufer, Daniel
Lees-Marshment, Jennifer
[J]. JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, 2016, 28 (01) : 1 - 4
[27] Special issue on sustainable supply chain management and reverse logistics
Jain, Vipul
[J]. INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH, 2012, 50 (05) : 1239 - 1242
[28] Marketing Movies: An Introduction to the Special Issue
Pritzker, Steven R.
[J]. PSYCHOLOGY & MARKETING, 2009, 26 (05) : 397 - 399
[29] Case Studies in Supply Chain Management: Special Issue Editorial
Wisner, Joel D.
[J]. OPERATIONS AND SUPPLY CHAIN MANAGEMENT-AN INTERNATIONAL JOURNAL, 2009, 2 (03): : 137 - 138
[30] Special Issue on "Green Manufacturing and Sustainable Supply Chain Management"
Sun, Bilian
Jiang, Zhigang
Wang, Yan
Cai, Wei
[J]. PROCESSES, 2023, 11 (12)

← 1 2 3 4 5 →