Exploring the relationship between marketing and supply chain management: introduction to the special issue

被引：20

作者：

Mentzer, John T. ^{[2
]}

Gundlach, Greg ^{[1
]}

机构：

[1] Univ N Florida, Jacksonville, FL 32224 USA

[2] Univ Tennessee, Knoxville, TN USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2010年 / 38卷 / 01期

关键词：

Supply chain; Supply chain management; Marketing; Special issue introduction;

D O I：

10.1007/s11747-009-0150-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Supply chains and supply chain management are important areas of business practice and scholarship that overlap with the discipline and practice of marketing and marketing management. The co-editors of the Journal's Special Issue "Exploring the Relationship Between Marketing and Supply Chain Management" provide an introduction to the special issue, overview its contents and extend their appreciation to the authors, reviewers, editor and staff whose contributions and efforts made it possible.

引用

页码：1 / 4

页数：4

共 50 条

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