The literature on multivariate linear regression includes multivariate normal models, models that are used in survival analysis and a variety of models that are used in other areas such as econometrics. The paper considers the class of location-scale models, which includes a large proportion of the preceding models. It is shown that, for complete data, the maximum likelihood estimators for regression coefficients in a linear location-scale framework are consistent even when the joint distribution is misspecified. In addition, gains in efficiency arising from the use of a bivariate model, as opposed to separate univariate models, are studied. A major area of application for multivariate regression models is to clustered, 'parallel' lifetime data, so we also study the case of censored responses. Estimators of regression coefficients are no longer consistent under model misspecification, but we give simulation results that show that the bias is small in many practical situations. Gains in efficiency from bivariate models are also examined in the censored data setting. The methodology in the paper is illustrated by using lifetime data from the Diabetic Retinopathy Study.