Inclusive Innovation Adoption among Malaysian SMEs

This study proposes to explore the level of inclusive innovation adoption among Malaysian SMEs as well as their attitudes towards the idea, using Ajzen's theory of planned behavior (TPB). The inclusive innovation index (III) is used, derived from the definition by the Global Research Alliance (2012). The paper shares the findings of the pilot study conducted. Discussions on the robustness of the tool developed, descriptive statistics, preliminary findings and recommendations for the policymakers are given as well as implications for next stages of the work. In general, the findings indicated that the Malaysian SMEs moderately agreed on the inclusiveness of the goods currently available in the markets. However, the findings also indicated more can be done to enhance the level of inclusiveness. Furthermore, there appear to be certain differences in attitude towards inclusive innovation according to gender, generation and several other categories within the sample.