BRAND ORIENTATION: ANTECEDENTS AND CONSEQUENCES

被引：0

作者：

Piha, Lamprini P. ^{[1
]}

Avlonitis, George J. ^{[1
]}

机构：

[1] Athens Univ Econ & Business, Athens, Greece

来源：

PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：336 / 336

页数：1

共 50 条

[41] ANTECEDENTS AND CONSEQUENCES OF EMPLOYER BRAND EQUITY: TOWARD A CONCEPTUAL FRAMEWORK
Alshathry, Sultan
Clarke, Marilyn
Goodman, Steve
[J]. LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING, 2016, : 865 - 865
[42] Corporate brand-rapture theory: antecedents, processes, and consequences
Lloyd, Stephen
Woodside, Arch
[J]. MARKETING INTELLIGENCE & PLANNING, 2013, 31 (05) : 472 - 488
[43] The antecedents and consequences of golf tournament spectators' memorable brand experiences
Hwang, Jinsoo
Lee, Kwang-Woo
[J]. JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2018, 9 : 1 - 11
[44] Antecedents of participation in online brand communities and their purchasing behavior consequences
Abeer A. Mahrous
Abdelhamid K. Abdelmaaboud
[J]. Service Business, 2017, 11 : 229 - 251
[45] The role of innovation orientation: Strategic antecedents and innovation consequences of innovation orientation
Bouncken, Ricarda B.
Koch, Michael
[J]. International Journal of Technology Intelligence and Planning, 2007, 3 (03) : 213 - 232
[46] Brand personality: A meta-analytic review of antecedents and consequences
Eisend, Martin
Stokburger-Sauer, Nicola E.
[J]. MARKETING LETTERS, 2013, 24 (03) : 205 - 216
[47] Antecedents and Consequences of Brand Experiences in a Historical and Cultural Theme Park
Wang, Junhui
Kim, Jinwon
Kang, Sanghoon
[J]. SUSTAINABILITY, 2019, 11 (17)
[48] IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
Dinnie, Keith
Kitchen, Philip J.
Melewar, T. C.
Foroudi, Mohammad M.
[J]. EUROPEAN JOURNAL OF MARKETING, 2017, 51 (03) : 528 - 550
[49] A fuller understanding of product and brand relationships: Antecedents, dimensions, and consequences
Irwin, JR
[J]. ADVANCES IN CONSUMER RESEARCH, VOL XXVIII, 2001, 28 : 42 - 42
[50] Exploring the antecedents and consequences of brand addiction among Iranian consumers
Vakili, Marziyeh
Salehzadeh, Reza
Esmailian, Hassan
[J]. JOURNAL OF ISLAMIC ACCOUNTING AND BUSINESS RESEARCH, 2024,

← 1 2 3 4 5 →