An Exploration of the Associations of Alcohol-Related Social Media Use and Message Interpretation Outcomes to Problem Drinking Among College Students

被引：34

作者：

Hoffman, Eric W. ^{[1
]}

Austin, Erica Weintraub ^{[2
]}

Pinkleton, Bruce E. ^{[3
]}

Austin, Bruce W. ^{[4
]}

机构：

[1] Flagler Coll, Dept Commun, 74 King St, St Augustine, FL 32084 USA

[2] Washington State Univ, Murrow Ctr Media & Hlth Promot Res, Pullman, WA 99164 USA

[3] Washington State Univ, Edward R Murrow Coll Commun, Pullman, WA 99164 USA

[4] Washington State Univ, Coll Educ, Learning & Performance Res Ctr, Pullman, WA 99164 USA

来源：

HEALTH COMMUNICATION | 2017年 / 32卷 / 07期

关键词：

INJUNCTIVE NORMS; FIT INDEXES; ADVERTISING EXPOSURE; BINGE DRINKING; INVOLVEMENT; ADVERTISEMENTS; EXPECTANCIES; CONSEQUENCES; DESIRABILITY; ADOLESCENT;

D O I：

10.1080/10410236.2016.1195677

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

College students' use of digital communication technology has led to a rapid expansion of digital alcohol marketing efforts. Two surveys (total usable n=637) were conducted to explore college students' experiences with alcohol-related social media, their decision making related to alcohol use, and their problematic drinking behaviors. Study results indicated that students' use of alcohol-related social media predicted their problem drinking behaviors. In addition, students' wishful identification, perceived desirability, perceived similarity, and normative beliefs predicted their expectancies for drinking alcohol. Finally, students' expectancies for drinking alcohol predicted their problematic drinking behaviors.

引用

页码：864 / 871

页数：8

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