RESEARCH ON THE ROLE OF ECOTOURISM FROM THE PERSPECTIVE OF ECOLOGICAL CIVILIZATION

At present, China's eco-tourism has entered a golden development period. Ecotourism emphasizes the protection of the environment of tourist destinations, which is in line with the requirements of ecological civilization construction. Strengthening the construction of ecological civilization also has a positive impact on the development of ecotourism. Overseas studies on ecotourism are earlier, with a wide range of research and rich results. There are few studies on the construction of ecological civilization, but there are many studies on ecology and few studies on the relationship between the two. Although domestic scholars' research on ecotourism started late, it has developed rapidly, and currently has a complete theoretical system. There are also a large number of studies on the construction of ecological civilization. The study of the symbiotic relationship between tourism and the environment in the region can be destination ecotourism Provide a scientific basis for sustainable development. This paper takes Inner Mongolia as the research object, constructs a comprehensive evaluation index system of ecotourism and ecological civilization, and analyzes the law of coupling and coordination between ecotourism and ecological civilization in Inner Mongolia by means of the coupling coordination model. The results show that: from the perspective of the specific coordination content, it shows different levels of differentiation, with three types of mild imbalance, basic coordination, and moderate coordination. The integration of ecotourism and ecological civilization needs to be improved. On the basis of the research conclusions, suggestions for the development of ecotourism in Inner Mongolia were put forward, with a view to providing a reference basis for promoting the healthy development of ecotourism.