Semantic De-biased Associations (SDA) Model to Improve Ill-Structured Decision Support

Decision makers are subject to rely upon their biased mental models to solve ill-structured decision problems. While mental models prove to be very helpful in understanding and solving ill-structured problems, the inherent biases often lead to poor decision making. This study deals with the issue of biases by proposing Semantic De-biased Associations (SDA) model. SDA model assists user to make more informed decisions by providing de-biased, and validated domain knowledge. It employs techniques to mitigate biases from mental models; and incorporates semantics to automate the integration of mental models. The effectiveness of SDA model in solving ill-structured decision problems is illustrated in this paper through a case study.