Generation Y Adoption of Instant Messaging: An Examination of the Impact of Social Usefulness and Media Richness on Use Richness

被引：28
|
作者：
Anandarajan, Murugan [1 ]
Zaman, Maliha [1 ]
Dai, Qizhi [1 ]
Arinze, Bay [1 ]
机构：
[1] Drexel Univ, Dept Management, LeBow Coll Business, Philadelphia, PA 19104 USA
来源：
IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION | 2010年 / 53卷 / 02期
关键词：
Computer-mediated communication (CMC); instant messaging (IM); media richness; postadoptive usage; Technology Acceptance Model (TAM); INFORMATION-TECHNOLOGY; ELECTRONIC MAIL; COMMUNICATION; ACCEPTANCE; MODEL; SYSTEMS; CONSEQUENCES; SATISFACTION; ANTECEDENTS; VARIABLES;
D O I：
10.1109/TPC.2010.2046082
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
By integrating Media Richness Theory, Channel Expansion Theory, and the Technology Acceptance Model (TAM), we study the postadoption use behavior of instant messaging. We developed the construct "use richness" as a measure of the extent to which users use the media communication capacity after adoption and proposed a conceptual model of the antecedents of use richness. Through a field survey with 272 valid responses and structural equation modeling, we empirically tested our model and found that use richness is positively affected by perceived media richness, perceived usefulness, and perceived social usefulness.
引用
收藏
页码：132 / 143
页数：12
相关论文
共 25 条
123