Effects of Islamic Tourism, E-Wom and Satisfaction on Tourism Loyalty Visiting Muaro Lasak Beach in Padang City

The objective of this research is to analyze the effect of Islamic tourism on tourist loyalty in visiting Muaro Lasak Beach Padang, the effect of E-WOM on tourist loyalty in visiting Muaro Lasak Beach Padang, tourist satisfaction on tourist loyalty in visiting Muaro Lasak Beach Padang, and the effect of Islamic tourism, EWOM, and tourist satisfaction on tourist loyalty in visiting Muaro Lasak Beach, Padang City. This is a descriptive research. The population in this study were tourists visiting Muaro Lasak Beach, Padang City or unknown participants. 200 people were used as samples by using non-probability sampling technique with the accidental sampling method. The results of this study revealed that (1) Islamic Tourism has a significant positive effect on the tourist loyalty in visiting Muaro Lasak Beach Padang, (2) E-WOM has a significant positive effect on the tourist loyalty in visiting Muaro Lasak Beach Padang, (3) tourist satisfaction has a significant positive relationship to the tourist loyalty in visiting Muaro Lasak Beach Padang and, (4) Islamic tourism, E-WOM and tourist satisfaction have significant influence on the tourist loyalty in visiting Muaro Lasak Beach in Padang City.