Effects of Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM on Muslim Tourist Loyalty in West Sumatra

This research is motivated by the determination of West Sumatra as one of the world's halal tourist destinations so as to make the rapid growth of tourism in Indonesia, especially in the region of West Sumatra. This has led to a large opportunity for economic progress, especially in tourism. Loyalty of tourist visitors is the key to maintaining the existence of a tourist attraction. The purpose of this study was to analyze the extent of the influence of Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM on Muslim Tourist Loyalty in West Sumatra. The sample determination method use in this study was purposive sampling wiyh 300 respondent as the samples. The data used is primary data. Observation period was in 2019. The data obtained were analyzed by Sructural Equation Modeling (SEM) using the AMOS 24. The resul of the paper are: Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM have a positive and significant influence on Tourist Loyalty. Tourist Satisfaction influences the size of the role of ServiceQuality on TouristLoyalty, E-WOM influences the size of the role of Service Quality on Tourist Loyalty, Brand Image influences the size of the role of halal Tourism on Tourist Loyalty, and E-WOM affects the size of the role of halal tourism on Tourist Loyalty.