LEARNING ADVERTISING AND PUBLIC RELATIONS: A METHODOLOGICAL CASE STUDY IN CATALONIA

被引:0
|
作者
Fondevila-Gascon, J. F. [1 ]
Santana-Lopez, E. [2 ]
Rom-Rodriguez, J. [2 ]
Mir-Bernal, P. [3 ]
Feliu-Roe, L. [4 ]
机构
[1] UPF, UdG, URL, UOC,UB,UAB,CECABLE, Barcelona, Spain
[2] Univ Ramon Llull, Barcelona, Spain
[3] Univ Navarra, Pamplona, Spain
[4] UdG, Girona, Spain
关键词
Degree in Advertising and Public Relations; methodology; curriculum; education; Internet;
D O I
暂无
中图分类号
G40 [教育学];
学科分类号
040101 ; 120403 ;
摘要
The Degree in Advertising and Public Relations is evolving related to the Broadband Society implications. The formulas of education in different careers depend largely on the development of grades taught. That is why a comparative analysis of the curricula of the seven faculties of Barcelona that provide the degree of Graduate in Advertising and Public Relations allows us to radiography content and classify angular knowledge areas depending on the subjects to be taken and relevance in each faculty, including the Final Grade and Practices. We observe differences but generally a good positioning of these studies.
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页码:5534 / 5542
页数:9
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