E-CRM from a supply chain management perspective

被引：18
|
作者：
Ross, DF
机构：
来源：
INFORMATION SYSTEMS MANAGEMENT | 2005年 / 22卷 / 01期
关键词：
D O I：
10.1201/1078/44912.22.1.20051201/85737.5
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
E-technologies have already had a major impact on how companies sell, market, and provide customer service. This article describes the major component of these functions from an E-supply chain management perspective.
引用
收藏
页码：37 / 44
页数：8
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