Information wars in the post-Soviet media: infodemic and means of its neutralizing

Means of neutralizing the negative impact of information wars provide for an active state policy in relation to operational monitoring of the media space in close cooperation with all forms of media, the business industry and non-governmental organizations. The modern combination ensures essentially commercial advertising product with the quality and efficiency of the media product. The purpose of the research is to analyze the impact of information wars in the post-Soviet media space and a set of tools to neutralize the manipulative effects of infodemic on the society. The research focuses on the concepts of "infodemic", "information war" and their modern transformations. In order to determine the theoretical basis of the work, inductive and deductive methods of analysis have been used; the method of interdisciplinary research has been involved for identifying the genesis, principles of structuring and specific characteristics of infodemic as a form of informational influence of a manipulative nature. A comprehensive approach is used in the research methodology. The author's BNA-analysis made it possible to determine the nature of information influences and the effectiveness of socially valuable performance as a measure to counteract information influences and a training method. It has been found that the interaction of different media and social communications: PR, advertising and journalism, makes it possible to increase the impact of information waves on society; infodemic is an example of such an intense impact. The problem of determining the algorithm, nature and means of combating information intrusions of a negative nature is the basis of the presented scientific studies. A number of means of counteracting the negative impact of infodemic and other information wars on the audience have been identified. A set of anti-infodemic means and an algorithm for their usage have also been presented. Means of counteracting infodemic involve the linguodidactic component of media education.