Impact of Diversification Strategies and Organization Structure on Firms' Performance in the Context of Information Technology

被引：0
|
作者：
Zhu Xiaowu [1 ]
Yan Yan [1 ]
机构：
[1] China Univ Polit Sci & Law, Sch Business, Beijing, Peoples R China
来源：
WSM 2009: 2ND WORKSHOP ON STRATEGY AND MARKETING, PROCEEDINGS | 2009年
关键词：
diversification strategies; organization structure; IT; performance; BUSINESS; INVESTMENTS; DIRECTIONS; ADVANTAGE;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study develops an integrative framework of diversification strategies, information technology(IT), organization structure and firms' performance to find how firms can get better performance with diversification strategies. The empirical results show that IT is a useful strategic business tool. IT affects organization structure to enable synergy which is a main driving force of diversification. IT moderates the relationship between diversification strategies and performance. Diversification strategies, organization structure and IT have joint impact on firm performance. Diversification strategies with more IT infrastructure and coordination may help firms to get better performance.
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页码：34 / 37
页数：4
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