The impact of information technology investments and diversification strategies on firm performance

被引：115
|
作者：
Chari, Murali D. R. [1 ]
Devaraj, Sarv [2 ]
David, Parthiban [3 ]
机构：
[1] Indiana Univ, Sch Business & Econ, South Bend, IN 46634 USA
[2] Univ Notre Dame, Mendoza Coll Business, Notre Dame, IN 46556 USA
[3] Univ Oklahoma, Div Management, Price Coll Business, Norman, OK 73019 USA
来源：
MANAGEMENT SCIENCE | 2008年 / 54卷 / 01期
关键词：
information technology investments; business strategy; corporate diversification;
D O I：
10.1287/mnsc.1070.0743
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
As companies continue to make large investments in information technology ( IT), questions about how and in what contexts such investments pay off have gained importance. We develop a theoretical framework to explain how IT investments could pay off in the economically significant context of corporate diversification, and empirically find that the performance pay off to IT investments is greater for firms with greater levels of diversification. We also find that the performance payoff to IT investments is greater in related diversification than in unrelated diversification.
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页码：224 / 234
页数：11
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