How Cue Congruity Affects Consumer Perceptions

被引：0
|
作者：
Roggeveen, Anne L. [1 ]
Grewal, Dhruv [1 ]
机构：
[1] Babson Coll, Babson Pk, MA 02157 USA
来源：
ADVANCES IN CONSUMER RESEARCH VOL XXXIV | 2007年 / 34卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：549 / 550
页数：2
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