How the country of origin cue affects consumer preference in the case of ecological products: an empirical study in two developing countries

被引：8

作者：

Achabou, Mohamed Akli ^{[1
]}

Dekhili, Sihem ^{[2
]}

Hamdoun, Mohamed ^{[3
,4
]}

机构：

[1] IPAG Business Sch, Mkt Dept, Paris, France

[2] Univ Strasbourg, BETA, CNRS, Strasbourg, France

[3] Dhofar Univ, CCBA, Salalah, Oman

[4] Univ Tunis, Ecole Super Sci Econom & Commerciales Tunis, CCBA, Tunis, Tunisia

来源：

JOURNAL OF STRATEGIC MARKETING | 2023年 / 31卷 / 04期

关键词：

Ecological products; local products; foreign products; developing countries; consumer preference; conjoint analysis; CORPORATE SOCIAL-RESPONSIBILITY; PERCEPTIONS; ATTITUDES; FOREIGN; IMAGE; CONGRUITY; QUALITY;

D O I：

10.1080/0965254X.2021.2004207

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper investigates consumer preference for local ecological products rather than foreign equivalents in developing countries. A quantitative approach using conjoint analysis method was used. Face-to-face questionnaires were conducted with 300 consumers in Algeria and Tunisia. The results indicate that the ecological characteristic, origin and price of a product significantly influence consumer preference in both countries. Consumers prefer imported ecological products to locally manufactured equivalents. Contrary to the findings observed in the case of consumers from developed countries, emotional variables such as pride, national identity and ethnocentrism do not impact the preferences of consumers from developing countries. However, this result is influenced by certain individual characteristics, namely income, gender and familiarity with ecological products.

引用

页码：877 / 893

页数：17