Wine, wineries & internet: How new media are used by producers of Langhe and Roero

The evolution of the society and of its habits, the advent of the technology and of new forms of communication and social networks is gradually changing the way that communication happens between the consumer and the company as more importance has been given to the network and to the many facets that it can offer. Social networks now represent an important resource for an easy and immediate connection with a large number of consumers easy. Another important feature is the ability to get a direct contact with a target characterized by an interest in the product, so that fewer resources are dispersed. Thanks to this work, it was possible to check the on-line presence of a large number of companies of Langa and Roero areas, and to evaluate the usage of such channels and the perceived importance about the contacts coming from the network. Moreover, it was possible to realize a first comparison with other areas like those of Cuneo.