PLACE BRANDING IN THE CULTURE OF DESIGN

被引：0
|
作者：
Homadovski, Aleksandar [1 ]
机构：
[1] Univ Zagreb, Fac Architecture, HR-10000 Zagreb, Croatia
来源：
PROSTOR | 2010年 / 18卷 / 01期
关键词：
D O I：
暂无
中图分类号：
TU [建筑科学];
学科分类号：
0813 ;
摘要：
The main purpose of the subsequent paper is to understand branded place structures. Comparative analyses are elaborated between product and place branding methods. Structures of branded places are elaborated through the concept of competitive identity. Elements of location portfolio are listed. Conclusion is made that place branding is partially supported by product branding methods while at the same time it is capable of developing its autonomous forms of expression.
引用
收藏
页码：190 / 203
页数：14
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