Editorial to the special issue brands in the digital world: challenges and perspectives

被引：0
|
作者：
Achabou, Mohamed Akli [1 ]
Aime, Isabelle [1 ]
机构：
[1] IPAG Business Sch, Paris, France
来源：
JOURNAL OF STRATEGIC MARKETING | 2022年 / 30卷 / 04期
关键词：
SOCIAL MEDIA; CONSUMER ENGAGEMENT; IDENTITIES; STAKEHOLDER; FRAMEWORK;
D O I：
10.1080/0965254X.2022.2065072
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：335 / 339
页数：5
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