Editorial to the special issue brands in the digital world: challenges and perspectives

被引：0

作者：

Achabou, Mohamed Akli ^{[1
]}

Aime, Isabelle ^{[1
]}

机构：

[1] IPAG Business Sch, Paris, France

来源：

JOURNAL OF STRATEGIC MARKETING | 2022年 / 30卷 / 04期

关键词：

SOCIAL MEDIA; CONSUMER ENGAGEMENT; IDENTITIES; STAKEHOLDER; FRAMEWORK;

D O I：

10.1080/0965254X.2022.2065072

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：335 / 339

页数：5

共 50 条

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