Smart Tourism and Marketing: WiFi Positioning for Tourism Patterning

被引：0
|
作者：
Che, Pak Hou [1 ]
Chen, Caleb Huanyong [1 ]
机构：
[1] Macau Univ Sci & Technol, Taipa, Macao, Peoples R China
来源：
PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING): MARKETING AND MANAGEMENT IN THE DIGITAL AGE | 2020年
关键词：
Tourism routes; Tourist flows; WiFi positioning; Smart tourism; Tourism marketing; RECOMMENDER SYSTEMS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In the globalization era, tourism is one of the most important sources of income in Macau. With the increment in the number of tourists, overcrowding becomes a problem recently. In this work, WiFi positioning is introduced to solve the overcrowding problem in the ruins of St. Paul's pedestrian zone in Macau.
引用
收藏
页码：484 / 493
页数：10
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