A generalized model for smartphone adoption and use in an Arab context: A cross-country comparison

被引:9
|
作者
Ameen, Nisreen [1 ]
Willis, Robert [1 ]
机构
[1] Anglia Ruskin Univ, Lord Ashcroft Int Business Sch, Cambridge, England
关键词
smartphone adoption; technology adoption; young Arab customer behavior; unified theory of acceptance and use of technology (UTAUT2); TECHNOLOGY ACCEPTANCE MODEL; INFORMATION-TECHNOLOGY; UNIFIED THEORY; INTENTION; USAGE; MOTIVATION; INTERNET; CULTURES;
D O I
10.1080/10580530.2018.1477300
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
The main aim of this research is to propose a conceptual model that explains the factors that can predict behavioral intention to use smartphones and the actual use of smartphones by young Arab consumers in three Arab countries: Iraq, Jordan, and the United Arab Emirates (U.A.E.). The findings indicate that the proposed extended model fits well in the three countries. The research provides information that can help policymakers and mobile companies.
引用
收藏
页码:254 / 274
页数:21
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