The Model for the Online Shopping Supply Chain and Its Optimization Based on Online to Offline

被引：0
|
作者：
Wu, Yisheng [1 ]
Bai, Shaobu [1 ]
Lv, Qinghua [1 ]
机构：
[1] Nanjing Inst Technol, Sch Ecnom & Management, Nanjing, Jiangsu, Peoples R China
来源：
2016 INTERNATIONAL CONFERENCE ON LOGISTICS, INFORMATICS AND SERVICE SCIENCES (LISS' 2016) | 2016年
关键词：
online to offline; online shopping supply chain; super network; optimization; model;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
With regard to the network optimization problem of online supply chain based on online to offline, the super network theory is used to construct the model of the supply chain. Then the independent optimization is modeled based on the single supply chain member, and the integrated optimization is modeled based on all the supply chain members according to the optimization theory of the variational inequality. Further more, the two models are compared by simulation application. Finally, the paper concludes the supply chain can gain more economic benefit and bring win-win effect to all its members if they invest on the online to offline operation on the condition that all its members' profit is maximized.
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页数：6
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