An integrated model of marketing information systems usage and its influencing factors from inter-disciplinary and cross-national perspectives

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作者：
Seth, S
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来源：
1996 AMA EDUCATORS' PROCEEDINGS, VOL 7 - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | 1996年 / 7卷
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中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
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页码：524 / 534
页数：11
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