Is Rotten Tomatoes killing the movie industry? A regression discontinuity approach

被引：2
|
作者：
Nishijima, Marislei [1 ]
Rodrigues Jr, Mauro [2 ]
Donega Souza, Thais Luiza [3 ]
机构：
[1] Univ Sao Paulo, Inst Int Relat, Av Prof Lucio Martins Rodrigues S-N,Trav 4-5, BR-05508020 Sao Paulo, SP, Brazil
[2] Univ Sao Paulo, Dept Econ, Sao Paulo, Brazil
[3] Univ Sao Paulo, Sch Arts Sci & Humanities, Sao Paulo, Brazil
来源：
APPLIED ECONOMICS LETTERS | 2022年 / 29卷 / 13期
基金：
巴西圣保罗研究基金会;
关键词：
Rotten Tomatoes; expert reviews; movie industry; regression discontinuity; films;
D O I：
10.1080/13504851.2021.1918324
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We study the effect of expert reviews on consumer choice, focusing on the movie industry. Specifically, we estimate the impact of a popular movie review aggregator - Rotten Tomatoes (RT) - on box office revenue, using a sample of 1,239 movies widely-released in the U.S. between 1999 and 2019. RT's rating system allows us to use regression discontinuity, thus avoiding problems associated with omitted unobservable characteristics of movies (such as quality and commercial appeal). We do not find evidence that RT ratings affect box office performance.
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页码：1187 / 1192
页数：6
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