ANTECEDENTS TO PRICING STRATEGY: FACTORS DRIVING THE SELECTION OF PRICING STRATEGY FOR NEW PRODUCTS OR SERVICES OF TECHNOLOGY-BASED NEW VENTURES

被引：0
|
作者：
Kaiser, Jonas [1 ]
Brettel, Malte [1 ]
机构：
[1] Rhein Westfal TH Aachen, Aachen, Germany
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：117 / 117
页数：1
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