Brand name as a quality signal: Attribute type and product experience effects

被引：0
|
作者：
Srinivasan, SS [1 ]
Till, BD [1 ]
机构：
[1] DREXEL UNIV,DEPT MKT,PHILADELPHIA,PA 19104
来源：
1996 AMA EDUCATORS' PROCEEDINGS, VOL 7 - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | 1996年 / 7卷
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D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
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页码：51 / 52
页数：2
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