Based on the Social Network Evaluation Model of Short-term Interaction with Followers Micro-blogging Marketing

The paper presents an AISAS model used to describe the amplification, attenuation of influence and other complex process in marketing process, and the research of using influences and the amount of followers as an index in micro-blogging marketing. Specifically, we present a quantitative relationship between micro-blogging marketing influence and followers amounts used in information sharing, evaluation of marketing effects and adopting social network method to analysis users centrality from point centrality, betweenness centrality and closeness centrality. Based on collecting, organizing true data of six typical marketing cases in Sina Micro-blogging, we use correlation and regression analysis to verify rationality of the model and give corresponding suggestions of developing marketing effect by using network topology relationships and searching key nodes.