Analyzing media messages: Using quantitative content analysis in research

被引：0
|
作者：
Abernethy, AM [1 ]
机构：
[1] Auburn Univ, Auburn, AL 36849 USA
来源：
JOURNAL OF ADVERTISING | 2000年 / 29卷 / 02期
关键词：
D O I：
10.1080/00913367.2000.10673611
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：79 / 80
页数：2
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