A veteran therapist reflects on his first 50 years of practice and underlines some important principles that can contribute to successful therapeutic outcomes: (1) Know Yourself (2) Know Your Freud; (3) Protect Privacy and Your Principles; (4) Develop Your Own Style; (5) Utilize Here-and-Now Family Experience; (6) Connect with the Covert Inner Child; (7) Appreciate Eclectic Options; (8) Help Clients Get Beyond Their Anger; (9) Face Mortality; (10) Enjoy Your Practice.