TWITTER-BASED MULTIMODAL METAPHORICAL MEMES PORTRAYING DONALD TRUMP

被引:0
|
作者
Martynyuk, Alla [1 ]
Meleshchenko, Olga [1 ]
机构
[1] Kharkov Natl Univ, Kharkov, Ukraine
来源
关键词
conceptual metaphor; emotional attitude; inference; multimodality; political Internet meme; Trump; IMAGE MACROS; MEDIA; COMMUNICATION; CLINTON;
D O I
暂无
中图分类号
H [语言、文字];
学科分类号
05 ;
摘要
The present study focuses on multimodal conceptual metaphors with the TRUMP-PRESIDENT target domain in Twitter-based political memes. The source and target domains of such metaphorical memes are cued (exclusively or partially) in visual and verbal semiotic modes where verbal texts anchor the images guiding their interpretation. Expressing a strong critical stance, the analysed memes are designed to elicit negative inferences and emotional attitudes.
引用
收藏
页码:128 / 167
页数:40
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