In this study, the role of first-line supervisors in implementing quality directives is discussed and factors affecting their contribution to a firm's quality efforts analyzed. Eight constructs were developed from literature on organizational behavior and quality management. These were empirically tested through a survey of 257 U.S. and Canadian auto-parts manufacturing firms. Regression analyses showed that four major factors, namely, top management commitment to quality, supervisors' quality training, encouragement and support to supervisors, and work-related tension account for half of the variation in their job satisfaction and their participation in qualify efforts. About one third of the variation in the quality of manufacturing processes and products of a firm is explained by supervisors' satisfaction, their organizational commitment, their participation in quality efforts, and their collaboration with workers.