Perceived Product Quality, Perceived Value, Customer Satisfaction and Their Relation to Brand Loyalty

被引:0
|
作者
Kassim, Abdul Wahid Mohd [1 ]
Igau, Oswald A. [1 ]
Harun, Amran [1 ]
Shamsudin, Abdul Shukor [1 ]
Al-Swidi, Abdullah Kaid [1 ]
机构
[1] Univ Utara Malaysia, Sch Business Management, Sintok 06010, Kedah, Malaysia
来源
CONTEMPORARY RESEARCH IN BRAND MANAGEMENT | 2018年
关键词
DETERMINANTS; TECHNOLOGY; MODELS;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:59 / 73
页数:15
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