Application of Data Mining in the Mmedia CRM

被引：0
|
作者：
Peng Jiao [1 ]
Zhang Qingqing [1 ]
Zhang Qian [1 ]
机构：
[1] Media Inst Hebei, Dept Informat Technol, Shijiazhuang 050061, Hebei, Peoples R China
来源：
ISTM/2009: 8TH INTERNATIONAL SYMPOSIUM ON TEST AND MEASUREMENT, VOLS 1-6 | 2009年
关键词：
data mining; media; customer relationship management (CRM);
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
The media as a special service industry, CRM has gradually become its focus, is also important data mining technology fields of application, This paper mainly introduces the data mining technology in the CRM application, from the mass of data mining and deep-level analysis, which found valuable customers, using models and knowledge of customer demand fore casts for the business decision-making.
引用
收藏
页码：3479 / 3481
页数：3
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