Dynamic alliances: How to avoid fragile trust

Trust is considered one of the key factors of the success of Dynamic Alliances, yet some scholars think the re-build trust is impossible, and to some degrees, the case many alliances broke down seems to testify this viewpoint. But if select partners carefully and take some measures to norm and stimulate members' actions, then, all the passive and positive ways will improve and uphold trust. For the partners, trust means to trust each other and rely on each other.