Adopting Ontology and Agent in Electronic Negotiation Service

Negotiation protocol is the basic principle in the electronic commerce, this principle have a direct impact on the efficiency of the negotiation. This study brings up the communication architecture with negotiation protocol on the Semantic Web. Precisely speaking, agents make computing with Ontology, and we define an agent's communication ontology for this communication framework. Semantic web use Ontology to describe the negotiation protocol, which will enable agent gain the necessary knowledge from the market. This will give agents the ability to understand each other enough to carry out their objectives. In this way, buyer or seller is able to improve semantic cognitive in process of negotiation. At the same time, it can provide an intelligent platform for the information exchange on the same understanding about the content of communication in the electronic negotiation service.