GAMIFICATION IN EDUCATION: SOCIAL NETWORK ANALYSIS

The aim of this paper is to identify the contents of posts on Twitter and Instagram in regards to gamification in education. Partially, the aim is to identify any disparity between various studies of the current status in the field of gamification in education based on journal analysis and social network analysis (Twitter and Instagram). The analysis includes data from Instagram (516 posts) and Twitter (3,549 posts) from a total of 2,409 users, and two literature reviews. The posts were recorded between 13/03/2016 and 19/02/2017. The results identified the 20 most-used hashtags, and were extrapolated into 5 crowds focusing on two major areas (1) learning and (2) business. In this study, the Business Sector is taken as the dominant area, unlike previous research, where there was much less emphasis on this field. In greater detail, this analysis of social networks identifies areas connected with business and gamification and education, these being (1) motivation, (2) startup success, and (3) finance.