Shareholding strategies for selling green products on online platforms in a two-echelon supply chain

被引：37

作者：

Ren, Da ^{[1
]}

Guo, Rui ^{[1
]}

Lan, Yanfei ^{[1
,2
]}

Shang, Changjing ^{[2
]}

机构：

[1] Tianjin Univ, Coll Management & Econ, Tianjin 300072, Peoples R China

[2] Aberystwyth Univ, Dept Comp Sci, Aberystwyth, Dyfed, Wales

来源：

TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW | 2021年 / 149卷

基金：

中国国家自然科学基金;

关键词：

Green supply chain; Game theory; Platform retailing; Shareholding strategy; Pareto region; VERTICAL INTEGRATION; COMPETITION; MANUFACTURERS; INVESTMENT; BLOCKCHAIN; WHOLESALE; RETAILERS; QUALITY; DESIGN;

D O I：

10.1016/j.tre.2021.102261

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Observing the practical vertical shareholding phenomena in platform retailing, this paper considers two shareholding rates (forward and backward) and proposes three shareholding strategies (forward, backward and cross-shareholding) in a supplier-lead green supply chain to investigate the operation mechanism behind it. Shareholding's impacts on green investment, prices and profits are provided and the players' strategy preferences are discussed. We interestingly find that cross-shareholding can be joint optimal when the two shareholding rates are both sufficiently low and thereby Pareto region goes with it. Meanwhile, both the players' performances can be further improved through certain coordinated ways.

引用

页数：38

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