Marketing to Physicians in a Digital World

被引：6
|
作者：
Manz, Christopher [1 ]
Ross, Joseph S. [4 ,5 ,6 ,7 ,8 ]
Grande, David [2 ,3 ]
机构：
[1] Hosp Univ Penn, Dept Med, Philadelphia, PA 19104 USA
[2] Univ Penn, Div Gen Internal Med, Philadelphia, PA 19104 USA
[3] Univ Penn, Leonard Davis Inst Hlth Econ, Philadelphia, PA 19104 USA
[4] Yale Univ, Sch Med, Gen Internal Med Sect, New Haven, CT USA
[5] Yale Univ, Sch Med, Dept Internal Med, Robert Wood Johnson Fdn,Clin Scholars Program, New Haven, CT 06510 USA
[6] Yale Univ, Dept Hlth Policy & Management, Sch Publ Hlth, New Haven, CT USA
[7] Ctr Outcomes Res & Evaluat, New Haven, CT USA
[8] Yale New Haven Med Ctr, New Haven, CT 06504 USA
来源：
NEW ENGLAND JOURNAL OF MEDICINE | 2014年 / 371卷 / 20期
关键词：
D O I：
10.1056/NEJMp1408974
中图分类号：
R5 [内科学];
学科分类号：
1002 ; 100201 ;
摘要：
[No abstract available]
引用
收藏
页码：1857 / 1859
页数：3
相关论文
共 50 条
  • [1] Marketing opportunities in the digital world
    Kiani, GR
    [J]. INTERNET RESEARCH, 1998, 8 (02) : 185 - +
  • [2] ADVANTAGES OF DIGITAL MARKETING IN THE WORLD OF DIGITAL GAMES
    Baltezarevic, Radoslav
    Baltezarevic, Borivoje
    Baltezarevic, Ivana
    [J]. INTERNATIONAL REVIEW, 2024, (1-2)
  • [3] The Role of Digital Marketing in the Modern World
    Makaeva, K., I
    Uchurova, E. O.
    Sumyanova, E., V
    [J]. PROCEEDINGS OF THE INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE DIGITAL FINANCE 2020 (DF2020), 2020, : 38 - 41
  • [4] Personal Marketing in the Digital World<bold> </bold>
    Sobocinska, Magdalena
    [J]. EXTENDING BOUNDARIES: THE IMPACT OF THE DIGITAL WORLD ON CONSUMERS AND MARKETING, 2022, : 127 - 138
  • [5] Troubled waters: the transformation of marketing in a digital world
    Quinn, Lee
    Dibb, Sally
    Simkin, Lyndon
    Canhoto, Ana
    Analogbei, Mathew
    [J]. EUROPEAN JOURNAL OF MARKETING, 2016, 50 (12) : 2103 - 2133
  • [6] Marketing in a data-driven digital world: Implications for the role and scope of marketing
    Shah, Denish
    Murthi, B. P. S.
    [J]. JOURNAL OF BUSINESS RESEARCH, 2021, 125 : 772 - 779
  • [7] Digital and virtual world research on brands and marketing development
    Lim, Lynn
    Melewar, T.
    [J]. JOURNAL OF BRAND MANAGEMENT, 2011, 19 (01) : 1 - 3
  • [8] Digital and virtual world research on brands and marketing development
    Lynn L K Lim
    T C Melewar
    [J]. Journal of Brand Management, 2011, 19 (1) : 1 - 3
  • [9] Pharmaceutical Digital Marketing and Its Impact on Healthcare Physicians of Pakistan: A National Survey
    Jawaid, Masood
    Ahmed, Syed J.
    [J]. CUREUS, 2018, 10 (06):
  • [10] Digital Marketing Vital in a Post-COVID-19 World
    Ciunici, Chris
    [J]. MANUFACTURING ENGINEERING, 2021, 166 (08): : 19 - 19
12345