Communication Strategies of Provincial Cultural Facilities in Digital Environment

被引：1

作者：

Tytelova, Larisa G. ^{[1
]}

Lisovitskaya, Valeria N. ^{[1
]}

Shevchenko, Ekaterina S. ^{[1
]}

Shevchenko, Viacheslav D. ^{[2
]}

机构：

[1] Samara Natl Res Univ, Dept Russian & Foreign Literature & PR, Samara, Russia

[2] Samara Natl Res Univ, English Dept, Samara, Russia

来源：

PROCEEDINGS OF THE 2021 COMMUNICATION STRATEGIES IN DIGITAL SOCIETY SEMINAR (2021 COMSDS) | 2021年

关键词：

smm-strategy; communication problems; interaction efficiency; digital communication; online communication;

D O I：

10.1109/ComSDS52473.2021.9422877

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The paper is devoted to analysis of communication strategies of provincial cultural facilities in digital environment. Having analyzed the peculiarities of contemporary digital communication and interaction with audience during the COVID-19 pandemic as well as the ways and channels of cultural projects' promotion, the authors come to a conclusion that the traditional communication channels are rapidly becoming inefficient which results in a necessity to search for new contact points in offline environment.

引用

页码：31 / 36

页数：6

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