An Acceptance Model of Wireless Mobile Data Services in China: Combining TAM with Consumer Behavior Model

被引：0

作者：

Tan, Jing ^{[1
]}

Qi, Jiayin ^{[1
]}

机构：

[1] Beijing Univ Posts & Telecommun, Sch Econ & Management, Beijing 100088, Peoples R China

来源：

2009 5TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-8 | 2009年

关键词：

Wireless mobile data services; Technology acceptance model; Personal curiosity; Social influence; PERSONAL INNOVATIVENESS; ADOPTION; DETERMINANTS;

D O I：

暂无

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

With the development of mobile communication technology, wireless mobile data services have experienced a rapid growth in China. But the acceptance of those services is not well enough. In this paper, we considered the wireless mobile data services as an integrated service, and constructed an acceptance model by combining the technology acceptance model with Hawkins's consumer behavior model to analyze the adoption of wireless mobile data services in China. Through the analysis of the data collected online from 6 provinces, we find out personal innovativeness to information technology and superior social influence impact acceptance of wireless mobile data services through user's perceptional beliefs, and personal curiosity and peer social influence the actual using behavior directly.

引用

页码：4978 / 4981

页数：4

共 50 条

[11] Mobile E-Service Acceptance Based on Modified Technology Acceptance Model (TAM)
Masrom, Suraya
Mohamed Ariff, Mohamed Imran
Ismail, Nor Rashidah Paujah
Mohamad Zamani, Nur Azmina
Zaini, Mohd Khalil Azhan Ahmad
Halmi, Saidatul Filzah
Mustaffa Bakry, Nor Fazelin
[J]. EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT: A 2025 VISION TO SUSTAIN ECONOMIC DEVELOPMENT DURING GLOBAL CHALLENGES, 2020, : 3576 - 3583
[12] A novel model to improve mobile commerce acceptance based on TAM in Iran
Gandomani, Taghi Javdani
Shirian, Sheida
Farsani, Hadi Khosravi
[J]. ELECTRONIC GOVERNMENT- AN INTERNATIONAL JOURNAL, 2023, 19 (02)
[13] Factors Determining Consumer Acceptance of NFC Mobile Payment: An Extended Mobile Technology Acceptance Model
Zhang, Qingyu
Khan, Salman
Cao, Mei
Khan, Safeer Ullah
[J]. SUSTAINABILITY, 2023, 15 (04)
[14] Determinants of accepting wireless mobile data services in China
Lu, June
Liu, Chang
Yu, Chun-Sheng
Wang, Kanliang
[J]. INFORMATION & MANAGEMENT, 2008, 45 (01) : 52 - 64
[15] Clients Acceptance towards Mobile Banking Application in Jordan Based on TAM Model
Shaheen, Yousef K.
Elian, Aseel Mohammad
Ibrahim, Rahmeh Fawaz
Al Dalain, Muawya
[J]. 2021 12TH INTERNATIONAL CONFERENCE ON INFORMATION AND COMMUNICATION SYSTEMS (ICICS), 2021, : 35 - 40
[16] Consumer acceptance and continuance of mobile money: Secondary data insights from Africa using the technology acceptance model
Alhassan, Abidin
Li, Leon
Reddy, Krishna
Duppati, Geeta
[J]. AUSTRALASIAN JOURNAL OF INFORMATION SYSTEMS, 2020, 24
[17] An extended TAM for subscribers' adoption of mobile data services provided by wireless communication systems
Qi, Jiayin
Shu, Huaying
Zeng, Jianqiu
[J]. RESEARCH AND PRACTICAL ISSUES OF ENTERPRISE INFORMATION SYSTEMS, 2006, : 429 - +
[18] THE ACCEPTANCE OF VIRTUAL PLATFORMS FOR PROMOTING KNOWLEDGE SHARING BEHAVIOR - A REVIEW OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM)
Kasim, Hairol Adenan
[J]. PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON COMPUTING AND INFORMATICS: EMBRACING ECO-FRIENDLY COMPUTING, 2017, : 643 - 649
[19] Choosing between the theory of planned behavior (TPB) and the technology acceptance model (TAM)
Eddie W. L. Cheng
[J]. Educational Technology Research and Development, 2019, 67 : 21 - 37
[20] Medical student's acceptance of mobile learning: Integrating TAM model with perceived reusability
Suliman, Mohammed A. E.
Zhang, Wenlan
Suluman, Rehab A. I.
Sleiman, Kamal Abubker Abrahim
[J]. EDUCATION AND INFORMATION TECHNOLOGIES, 2024,

← 1 2 3 4 5 →