An Acceptance Model of Wireless Mobile Data Services in China: Combining TAM with Consumer Behavior Model

被引：0

作者：

Tan, Jing ^{[1
]}

Qi, Jiayin ^{[1
]}

机构：

[1] Beijing Univ Posts & Telecommun, Sch Econ & Management, Beijing 100088, Peoples R China

来源：

2009 5TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-8 | 2009年

关键词：

Wireless mobile data services; Technology acceptance model; Personal curiosity; Social influence; PERSONAL INNOVATIVENESS; ADOPTION; DETERMINANTS;

D O I：

暂无

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

With the development of mobile communication technology, wireless mobile data services have experienced a rapid growth in China. But the acceptance of those services is not well enough. In this paper, we considered the wireless mobile data services as an integrated service, and constructed an acceptance model by combining the technology acceptance model with Hawkins's consumer behavior model to analyze the adoption of wireless mobile data services in China. Through the analysis of the data collected online from 6 provinces, we find out personal innovativeness to information technology and superior social influence impact acceptance of wireless mobile data services through user's perceptional beliefs, and personal curiosity and peer social influence the actual using behavior directly.

引用

页码：4978 / 4981

页数：4

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