An Analysis of Digital Media Data to Understand Parents' Concerns During the COVID-19 Pandemic to Enhance Effective Science Communication

被引：4

作者：

Torres, Alicia ^{[1
]}

Kelley, Claire ^{[2
]}

Kelley, Sarah ^{[3
]}

Pina, Gabriel ^{[4
]}

Garcia-Baza, Isai ^{[4
]}

Griffith, Isabel ^{[5
]}

机构：

[1] Child Trends, Commun Sci, Bethesda, MD 20814 USA

[2] Child Trends, Bethesda, MD 20814 USA

[3] Child Trends, Data Sci & Innovat Area, Bethesda, MD 20814 USA

[4] Child Trends, Youth Dev Area, Bethesda, MD 20814 USA

[5] Child Trends, Reprod Hlth & Family Format Area, Bethesda, MD 20814 USA

来源：

JOURNAL OF CREATIVE COMMUNICATIONS | 2021年 / 16卷 / 02期

基金：

美国国家科学基金会;

关键词：

digital media; television; social media; TELEVISION; NEWS;

D O I：

10.1177/09732586211000281

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Science and health journalists have incorporated digital media as a source for their daily news production process, but little is known about the potential impacts of using digital media data to inform the news production process in the context of a global pandemic, where information is rapidly changing. During the COVID-19 pandemic, families have struggled to ensure economic stability and good health as well as their children's learning and development. The Child Trends News Service sought to broaden access to science-based information to support families during the pandemic through television news, testing whether digital media can be used to understand parents' concerns, misconceptions, and needs in real time. This article presents that digital media data can supplement traditional ways of conducting audience research and help tailor relevant content for families to garner an average of 90 million views per report.

引用

页码：168 / 189

页数：22

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