Tech Savvy Farmer: Is There a Future?

The case covers issue surrounding the adoption of information communication technology (ICT), internet of things and big data in a small and medium enterprise (SME). The company located in Telok Panglima Garang produced chili via fertigation technology system. Additionally, the company owned a shop which supplied fertigation technology related materials. At the same time, the company offered the fertigation technology installation, maintenance, and technical advice to those who were interested in starting up the business. From time to time, the company organized training courses pertaining to the technology system installation and farm business start-up to potential farmers, interested agriculture companies and public and private agencies locally and internationally. The case is useful to expose relevant Management Information System (MIS) theories, Supply Chain Management (SCM), current issues related to Internet of Things, Big Data within agriculture industry.