What do managers know, anyway?

被引:0
|
作者
Mezias, JM [1 ]
Starbuck, WH
机构
[1] Univ Miami, Sch Business Adm, Coral Gables, FL 33124 USA
[2] NYU, Stern Sch Business, New York, NY USA
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Three decades of research, capped off by two new studies, suggest that managers often hold grossly distorted perceptions of their businesses and markets. The authors conclude that accurate perceptions may be less important to a company's success than managers' willingness to seek feedback and learn from it.
引用
收藏
页码:16 / +
页数:3
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