THE TRUST EFFECT TOWARDS ONLINE SELLER IN SOCIAL COMMERCE

被引：0

作者：

Ramli, Ramona ^{[1
]}

Abu Bakar, Asmidar ^{[1
]}

Ismail, Roslan ^{[1
]}

Aziz, Norshakirah ^{[2
]}

机构：

[1] Univ Tenaga Nas, Kajang, Malaysia

[2] Univ Teknol PETRONAS, Seri Iskandar, Malaysia

来源：

PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON COMPUTING AND INFORMATICS: EMBRACING ECO-FRIENDLY COMPUTING | 2017年

关键词：

trust; social commerce; SNSs; purchase intention; WORD-OF-MOUTH; CONSUMERS; CONSEQUENCES; ANTECEDENTS; INFORMATION; INTENTION; QUALITY;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Social Commerce has gained its popularity among the Social Networks Sites (SNSs) user as online shopping medium. The popularity has engaged small online businesses to use the SNSs as their business platforms. However, trust remains as the main issues in Social Commerce due to its unique features. This study presents a conceptual model to evaluate the trustworthiness of online sellers which may influence customers' purchase intention. A pilot questionnaire was designed and distributed as the instrument. Data was collected and analyzed using SPSS to test on the item's reliability. The finding shows that the instrument can be empirically tested for further research.

引用

下载

页码：317 / 322

页数：6

共 50 条

[21] Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust
Alalwan, Ali Abdallah
Algharabat, Raed Salah
Baabdullah, Abdullah M.
Rana, Nripendra P.
Raman, Ramakrishnan
Dwivedi, Rohita
Aljafari, Abdullah
JOURNAL OF CONSUMER BEHAVIOUR, 2019, 18 (06) : 431 - 446
[22] Online Social Networks and Trust
Sabatini, Fabio
Sarracino, Francesco
SOCIAL INDICATORS RESEARCH, 2019, 142 (01) : 229 - 260
[23] Online Social Networks and Trust
Fabio Sabatini
Francesco Sarracino
Social Indicators Research, 2019, 142 : 229 - 260
[24] Seller-Buyer Trust In Cross-Border E-Commerce: A Conceptual Model
Guo, Yue
Khuong, Le-Nguyen
Jia, Qiong
Li, Guangming
AMCIS 2015 PROCEEDINGS, 2015,
[25] Exploring Trust Formation and Antecedents in Social Commerce
Alkhalifah, Ali
FRONTIERS IN PSYCHOLOGY, 2022, 12
[26] Is online trust and trust in social institutions associated with online disclosure of identifiable information online?
Mesch, Gustavo S.
COMPUTERS IN HUMAN BEHAVIOR, 2012, 28 (04) : 1471 - 1477
[27] Towards enhancing trust on Chinese E-Commerce
Wang, Z
Zhang, ZW
Zhang, YC
FRONTIERS OF WWW RESEARCH AND DEVELOPMENT - APWEB 2006, PROCEEDINGS, 2006, 3841 : 331 - 342
[28] Establishing Trust in Social Commerce through Social Word of Mouth
Hajli, Mahmood
Hajli, Mohammad
Khani, Farzad
2013 7TH INTERNATIONAL CONFERENCE ON E-COMMERCE IN DEVELOPING COUNTRIES: WITH FOCUS ON E-SECURITY (ECDC), 2013,
[29] The Interaction of Trust and Social Influence Factors in the Social Commerce Environment
Beyari, Hasan
Abareshi, Ahmad
RECENT TRENDS IN DATA SCIENCE AND SOFT COMPUTING, IRICT 2018, 2019, 843 : 931 - 944
[30] Checkout button and online consumer impulse-buying behavior in social commerce: A trust transfer perspective
Han, Min Chung
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2023, 74

← 1 2 3 4 5 →