Clothing Design Methods Based on Kansei Engineering: Example of Suit Design

Taking suit styles as a case study to make clear the orientation of suit design, this paper aims to explore the clothing design methods that is in line with customers' emotional and functional needs. Based on the theoretical knowledge of Kansei engineering, this paper adopts such quantitative methods as morphological analysis, clustering methodology, factor analysis, method of semantic differential and regression analysis to conduct data processing and analysis with the help of Statistical Product and Service Solutions (SPSS), and analyze the relationship between emotional demand word pairs and design elements, thereby ultimately providing innovative and rational reference for suit design. The research results show that clothing design from the perspective of perceptual experience not only can extract design elements more accurately, effectively and reasonably, but also can provide new ideas for clothing design.