Contribution and consumption of content in enterprise social media

被引:21
|
作者
Engler, Tobias H. [1 ]
Alpar, Paul [1 ]
机构
[1] Philipps Univ Marburg, Dept Informat Syst, Univ Str 24, D-35032 Marburg, Germany
关键词
Enterprise social media; technology acceptance; content contribution; content consumption; BEHAVIORAL INTENTION; USER ACCEPTANCE; TECHNOLOGY; ADOPTION; MODEL;
D O I
10.1080/10580530.2017.1416935
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
While many enterprises adopt social media to foster collaboration and communication between employees, the question remains whether individual employees adopt it and if so, how they use it. In this study, we distinguish the two major types of use to account for active and passive of social media usage: content contribution and content consumption. Both types of use are modeled as dependent variables in an adapted technology adoption model and tested in a field study.
引用
收藏
页码:2 / 14
页数:13
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